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Web Content Writer
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US-Texas-Dallas
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PROFESSIONAL EXPERIENCE
Hotels.com
Advertising Copywriter/Content Writer
7/06 Present
Orchestrate content development and search engine optimization for test marketing properties, resulting in a 20% increase in regional site transactions and up to 150% traffic increase for individual properties.
Develop SEO advertising copy in conjunction with production designers to achieve brand awareness and meet client requirements for advertisement launches, banner ads and interactive email campaigns.
Analyze and revise promotional copy marketing efforts, generating 2,000 hits daily per ad.
Write and edit 25% of website content for properties worldwide.
Interface with approximately 20 B2B clients per day to conduct accurate web content changes.
Independent Consulting
Sr. Public Relations Writer/Account Manager
05/05 6/06
Composed and polished corporate marketing and collateral materials such as web copy, advertising copy, press releases, articles, brochures, newsletters and training manuals for several IT consulting firms.
Ensured uniform image of B2B and internal communications through marketing collateral and web content.
Directly secured $500,000 in revenue within 6 months by recruiting talent from databases, search engines and third-party resources for Fortune 100 clientele in health, banking, government, telecom and other industries.
Interfaced with five Fortune 500 clients and 10 vendors, acting as point-of-contact for client correspondence.
National Center for Policy Analysis (NCPA)
Sr. Grant Writer
04/03 05/05
Wrote letters, executive briefings, direct mailings and proposals that secured individual grants up to $450,000. Generated an annual record fundraising increase of 25% with total revenues exceeding $6.2 million in 2004.
Constructed business and marketing plans for nationwide, multi-million dollar policy campaigns.
Supervised grant tracking, deadlines and income projections of five departmental staff members.
Developed and strengthened 20% of B2B client base of individual, foundation and corporate donors.
Debt Settlement Services, Inc.
Customer Relations Manager
05/03 10/03
Provided training and support to four financial advisors representing a debt reduction plan.
Developed advertising strategies to build customer base, which increased companys profitability by 250%.
Resolved complex customer inquiries, internal miscommunications and other escalating issues and concerns.
Houston Chronicle
Correspondent/Feature Writer
01/03 04/03
Wrote several weekly articles about events and leaders within the greater Houston area.
Conducted interviews via phone and in person. Investigated sites and circumstances surrounding each story.
Optimist
Staff Writer/Copy Editor/Editorial Writer/Feature Writer
01/99 12/02
Interviewed sources and reported in journalistic style according to the AP Stylebook and Libel Manual.
Edited stories for accuracy and legibility while maintaining character of the author and the piece.
Teleperformance USA
Sales Supervisor
08/02 12/02
Managed 80-person outbound call center for the nations 12th largest outbound agency, gaining a 20% increase in outbound sales and a first-time bonus for the Abilene division.
Handled 75% of escalating customer issues and inquiries. Monitored QA on inbound and outbound calls.
Robert D. Novak/Natl Journalism Center
Research/Editorial Assistant
06/02 08/02
Edited weekly columns of CNNs Bob Novak. Conducted research for Novak in the Washington Post, New York Post, Chicago Sun-Times, and CNN Live. Attended legislative meetings with government officials as a liaison.
Wrote investigative article on airport passenger profiling. Researched governmental documents, conducted interviews with industry officials and frequented congressional hearings.
Best Read Guide London/Londinivm
Editorial Assistant
06/01 08/01
Critiqued historical museums, restaurant venues and theatre productions for two London travel magazines.
Updated content, edited numerous drafts and oversaw final publishing of both publications.
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Skills: |
PROFESSIONAL SKILLS
Occupational Skills: Advertising Copywriting, Management, Business Development, Writing, Training, Editing, Proofreading, Web Ad Copyrighting, Content Development
Technical Skills: QuarkXPress, Adobe Photoshop, FileMaker Pro 7.0, Raisers Edge, MS Office Suite: Word, Excel, PowerPoint, Unicode, HTML, Adobe Acrobat, COM/DCOM, AS/400, Windows XP/Mac OS, E.piphany
Writing Stylebooks: The Associated Press (AP) Stylebook and Libel Manual, The Chicago Manual of Style, Strunk and Whites The Elements of Style
Industries: Journalism, Marketing, Advertising, Policy, Communications, Public Relations, Finance/Banking, Politics/Government, Publications, Sales, Recruiting, Customer Service, Call Center, Healthcare, Legislative, Entertainment, Publishing, Education
Other: Spreadsheets, Manuals, Web, Quality Assurance (QA), Composition, Accounts Payable (AP), Corporate Policy, Correspondence, Accounts Receivable (AR), Cost Analysis, Proposals/Grants, Research/Statistics, Facilitation, Credit/Debt, Interviewing, AP
Vendor Management: SendOuts, Beeline: MBNA, Fieldglass: Wellpoint/Anthem, ECON: Verizon, 1Procurestaff: AT&T, CHIMES: SABRE, S-Pro: CitiGroup, Spherion: ACS, PepsiCo, USETemp: EDS, NCR/VMS
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Education: |
EDUCATION
Bachelors of Science, Journalism/Communications with Cum Laude Honors. Abilene Christian University, 12/2002. Certified by Accrediting Council on Education in Journalism and Mass Communication.
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Endorsements
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Lauren has received 2 endorsements.
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Lauren has endorsed 0 Members.
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Rank |
Title |
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5.919 |
Urdu Translator & Copywriter |
US-Alabama |
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Details
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4.759 |
IT - technical trainer/instructor/writer |
US-California |
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Details
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Public Messages
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Date |
Message |
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06.06.11 |
[This message has been removed by ITsaNetwork because it contained inappropriate content.] |
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09.29.07 |
I would like to network with you regarding a position our executive search firm has been retained to fill. It is for a great company in Chicago.
Perhaps someone in your network might be interested in a Senior Exchange Messaging Engineer position. Please see the job description below. Im happy to answer any questions. Feel free to forward on to anyone you like.
Whether this is of interest to you or not, I encourage you to reply with a resume. It would be helpful for us in future searches that might be ideal for your background. Our firm has been in business for 30 years & is a pioneer in diversity. Thank you.
Don McCauley
dmccauley@dgai.com
Position Specification
Title: Senior Exchange Engineer
The Team
Technical Architecture The position is a part of the Research and Development department and fills a senior role in our messaging systems development group. The teams involved consist of managers/staff, Communications Department, Operations, Application Development, contractors, and vendors.
Position description
As a senior member of our messaging R&D department, the candidate will be responsible for maintaining and improving the companys state of the art global messaging environment with some cross platform (Microsoft/Cisco) unified messaging design and support.
The candidate will work with SMTP, Microsoft Exchange Server, Presence, SonicWall, and related email concepts, protocols and methods along with the opportunities to perform major upgrades to our messaging platforms. The candidate will work alongside our Communications department to help design and support our unified messaging environment.
Person
The candidate shall have a broad background in messaging technologies and shall have demonstrated proficiency in the following areas:
Exchange 2003\Exchange 2007
Live Communication server (LCS)\Office Communications Server (OCS)
Mobile Messaging Technologies (Active Sync, BlackBerry, Good Technologies)
Remote Messaging Technologies (OWA, RPC over HTTP)
Anti-Spam Technologies
Anti-Virus Technologies (messaging specific)
Messaging DR best practices
Storage technologies (SANs, FC Switches, HBAs)
Microsoft Outlook 2003/2007
Active Directory
Windows 2003 Server
DNS
SMTP
Understanding the principles of UM (Cisco\Exchange)
Job Responsibilities
The candidate will have the following responsibilities with the potential of expanding:
Researching and developing solutions to meet enterprise wide messaging needs.
Researching, architecting, testing and planning the integration of new messaging technologies and upgrades to existing platforms.
Staying current with new technologies, and industry best practices; particularly those dealing with messaging and storage.
High level maintenance and troubleshooting of the current Exchange 2003 messaging environment based on industry best practices. (Responsibilities include but are not limited to troubleshooting and resolving high level mail routing issues, public folder issues, mailbox issues, Exchange server\services issues; adding\removing messaging servers, configuring servers, services, routing policies, etc., establishing maintenance procedures based on current industry BP).
Maintaining and troubleshooting SMTP internet gateway issues (Currently SonicWall).
Maintaining and troubleshooting Live Communications server 2005.
Establishing DR procedures for all relevant messaging servers. (Exchange, LCS, Blackberry, Good etc).
Maintaining and troubleshooting BlackBerry and Good Technologies servers.
Maintaining and troubleshooting Outlook Web Access \ RPC over HTTP
Maintaining and Configuring EMC SANs and FC Switches.
Working with Communications group to troubleshoot Cisco Unity issues.
Keeping documentation up to date for the messaging environment.
Testing and deployment of upgrades, hot fixes and other updates.
Education and/or Experience
Bachelor's degree in Computer Science or equivalent 7 to 10 years of relevant experience.
Excellent problem solving, written and oral communication skills.
Deep knowledge of SMTP, Microsoft Exchange Server, and related email concepts, protocols and methods are required. |
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