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Title: |
Technical Writer and Online Editor
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Location: |
US-North Carolina-Charlotte
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Work History: |
Online Editor
Lowe's Home Improvement
July 2010 – Present
Subject matter expert (SME) for grammar, style, customer experience, and brand voice. Conceptualize, edit, and proofread during various phases of a project. Provide editorial oversight from brainstorming to final approval.
Edit copy for inspirational home improvement how-to projects, buying guides, articles, banners, landing pages, brand pages, category pages. Optimize content using distinct voice for various audiences on micro-sites targeting Generation Y, universal design, and energy-conscientious. Proofread legal statements. Edit for social media and mobile. Edit email marketing, earning recognition in e-commerce dept. for contributions to sales lift and strong YOY returns.
Write email newsletter with tips on grammar, style, voice, and other brand-related reminders for team. Mentor new members of team.
Verify and approve all promotions / banners. Fact-check and research product features, pricing, and benefits in order to edit content for accuracy and user experience. Make recommendations on presentation of information to provide greater credibility, to inform and educate customer, and to demonstrate value-add of product.
Adapt in-store messaging to online user experience of content. Provide gap analysis, assess related articles to link to on category pages.
Act as liaison to other teams, understand their expectations, and negotiate with team members and stakeholders, including copy writers, web designers, front-end developers, SEO advisors, marketers, merchandisers, project managers. Overcome obstacles and bring together team members with conflicting views to discover appropriate solutions.
Co-planned editorial strategy, developed a successful style guide that includes word usage, company-specific terminology, best practices, voice, brand, words to avoid, SEO, and other subjects. Ensure quality and consistency with consistent adherence to editorial standards. Maintain, organize, and update style guide to ensure best practices.
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e-Commerce Catalog Analyst
Hanesbrands Inc.
October 2009 – June 2010
Managed web content for two of Hanesbrands' direct-to-consumer websites using content management software, Microsoft Commerce Server. Worked heavily with Microsoft Excel to collate various catalog data. Analyzed catalog for inconsistencies, errors, missing data, invalid data, and other potential issues. Collaborated with other departments, including marketing, merchandising, search engine optimization team, and others to ensure content is up to standards. Validated and revised information that appears on websites. Managed calendar, verified ability to meet deadlines. Set deadlines for side projects and improvements. Analyzed process for potential improvements. Continually strove to suggest updates and enhance process to be as efficient and accurate as possible.
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Project Coordinator of BeneTrax
Employee Benefit Communications of Combined Insurance
January 2008 – June 2008
Created complex benefit statements using Microsoft Excel and Crystal Reports.
Accomplishments:
- Created customized charts and graphs for companies that requested them by using Microsoft Excel.
- Update outdated report-generating system. Personally overhauled process using modern software, which helped create more user-friendly reports for client companies, allowing for more content and better layout of data for client comprehension.
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Proofreader
Hit Promotional
September 2007 – January 2008 (5 months)
Proofread and corrected hundreds of orders per day to ensure designs, colors, models matched customer expectations. Verified data and checked facts. Worked in high-stress environment, often requiring orders to be received, proofed, and shipped on same day.
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Skills: |
Writing, editing, proofreading, effective communication, English grammar and vocabulary, Spanish language, creativity, critical thinking, attention to detail, quality assurance, motivation, persuasive copy, brainstorming internal process improvements, seeking improvements, giving and receiving constructive criticism, diplomacy, multi-tasking and handling shifting priorities, ability to meet deadlines, project planning, ability to work independently, time-management, persistence, adaptability, ability to quickly learn new things, analyzing and troubleshooting.
Specialties
Synthesize innovative content, fusing a collection of ideas into one clear, concise message. Translate requests into persuasive, profitable content. Balance business needs & conversion with user experience & brand voice. Promote brand awareness and credibility through consistent, clear copy.
In-depth research & fact-checking for accuracy. Build relationships of trust and respect. Collaborate with marketers, copy writers, & content strategists to develop value-driven,
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Education: |
University of Tampa
BA, Writing, Spanish
2003 – 2007
- Graduated magna cum laude
- Maintained a cumulative 3.93 GPA while working 14-20 hours per week and heading a student publication
- Editor-in-Chief of Respondez! (Honors Journal) for two years and on editorial board for the previous two years
- 3 years' study of Spanish, advanced conversational skills in the language, much improved since traveling in Spain
- Strong multi-culture background: Spent a month in Ecuador in 2004, two weeks in Japan in 2005, and a month in Spain, summer 2007
Activities and Societies: Editorial board of Respondez! (Honors Journal) for two years, Editor-in-Chief of Respondez! for the two following years, Phi Eta Sigma National Honor Society, Alpha Chi National College Honor Society, Sigma Delta Pi National Collegiate Hispanic Honors Society, National Dean's List, Honors Program
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Traci has endorsed 0 Members.
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