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Title: |
Product Marketing Manager
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Location: |
US-Texas-Austin
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Work History: |
EMULEX Austin, TX
OEM Marketing Manager 05/08 08/08
Managed and developed all storage networking product marketing programs for Dell and EMC.
Developed all product launch materials, messaging, marketing communications, case studies, trade articles, sales tools, presentations and whitepapers for OEM outbound programs.
Organized and managed all Dell and EMC related trades shows, customer visits, and other promotional events for Emulex Host Bus Adapters.
Responsible for a budget of more than $1,000,000.
DELL INC. Round Rock, TX
Marketing Manager 09/05 10/07
Dell Precision Workstations
Managed all outbound marketing for the multi-million dollar Dell Precision workstation line of business. Created all messaging and collateral for six mobile and desktop workstation products including brochures, specification sheets, Web site content, reviewers guides, presentations, and outside advertising. Implemented seven successful major product launches in eight months increasing business by several million dollars.
Led the development of a new interactive Web site for the Dell Precision line of business including creation of all content and messaging as well as artistic direction to pave the way for increased customer satisfaction.
Successfully developed and managed more than 20 Dell Precision 10th anniversary technology summits throughout cities in Europe, Americas, Asia and the Middle East. Created agenda and presentations, worked with third party vendors to secure over $200,000 of outside funding, managed all logistics, invitations, gifts and prizes, and developed customer requirements with small and medium business and large global customer account brand managers.
Led marketing communications of all new product launches including development of all NDAs, and marketing communications materials for over six vertical segments of customers which included; engineering, architecture, manufacturing, software development, digital content creation, medical imaging, finance, and geological information systems.
Managed advertising agency interaction and provided all messaging and guidance to small and medium business, large corporate accounts, and public and government sales segments strengthening client relationships and significantly increasing customer satisfaction.
Marketing Operations Manager
Consumer and Small Business Division (Dell Financial Services)
Successfully implemented new product based promotion campaigns delivering an 86% Dell penetration rate and up to $60 million in additional profits.
Developed, designed, and successfully implemented all new account acquisition promotions.
Led a cross-functional team to create policies and procedures for the entire DFS Consumer Marketing team. Utilized Six Sigma metrics to design a disciplined, systematic approach to developing and executing marketing campaigns around new policies and procedures including the design and awareness of a departmental intranet site to house all policies, procedures, and monthly campaign metrics as well as a controlled self-assessment for all marketing employees.
Developed promotional messaging and legal disclaimers, analyzed performance, and recommended evaluation processes that identified best vehicles for customer needs.
3M Austin, TX
Product Marketing Specialist 09/00 09/05
Visual Systems Division
Led a cross-functional, new product launch team which successfully completed product development and created market entry and long-term strategy for a line of projection display products. Responsible for defining, developing, and planning the product roadmap.
Led a Six Sigma DFSS process team which increased profits for Digital Projection and Display sales through voice of the market research. Applied efficient project management tactics which facilitated communication, decision-making, and problem solving.
Conducted detailed DMAIC Six Sigma analysis on potential new products, concepts, and competitors for a new line of projection displays. Product line launch using the ENPI process increased global sales by 50% and distribution by 40%.
Identified product positioning, end user market segmentation, key buying influences, and major vertical markets for digital projection and meeting room equipment.
Created pricing, forecasting, and dealer channel development programs.
Managed corporate marketing initiatives including branding and messaging.
Developed and executed product marketing programs, including promotions, collateral, trade shows, advertising materials, press releases, CD-ROMS, video, and live demonstrations for sales representatives and dealers to win new customer accounts.
Worked with European division to develop a global communications plan for product sales expansion. Successfully implemented a product lead campaign, which resulted in a 50% increase in sales for the product line.
Provided feedback to lab and manufacturing on technical and quality issues as well as future product modifications for potential market opportunities
Conducted Marketing Research and analyzed results to incorporate into new products.
Managed multimillion-dollar profit and loss and advertising/merchandising budget.
Brand Associate
Construction and Home Improvement Division
Responsible for product marketing effort for the complete line of 3M Pro-Pak abrasives
Led competitive analysis and strategic direction development for Home Improvement tools including products, pricing, promotional activities, as well as distribution strengths and weaknesses
Initiated and managed the launch of 15 new SKUs for the Pro-Pak Home Improvement sandpaper line which involved developing new marketing literature, demand planning, pricing, inventory adjustment, as well as profit and loss review of existing SKUs which resulted in 61% increased sales
Developed and implemented an in-depth survey of over 200 Sales Representatives regarding product promotional activities
Recommended a branding strategy for the SandBlaster premium line of abrasives
Attended Delta Associates Category Management School
SIGMA VENTURES (Graduate School Project) Phoenix, AZ
Consulting Associate 8/99 4/00
Team member of consultants in charge of developing a comprehensive, strategic positioning plan for the Poltava Confectionery Factory in the Ukraine.
Analyzed consumer trends to develop long-term brand strategies and forecasted at least a 30% increase in sales resulting in repeat business for 4 years.
BECHTEL Houston, TX
Contracts Department Assistant (Staffing Agency) 8/97 2/98
Worked independently to summarize daily updates into small format to ensure all legal proceedings were 100% compliant with Mexican law on the multi-billion dollar Pemex/Cantarell project
Responsible for day-to-day contract conflict resolution with Pemex managers
THE WEATHER CHANNEL Atlanta, GA
Associate Producer 1/96 6/97
Managed entire process of live weather show production
Led a cross-functional team of writers, editors, and production staff
Coordinated all behind the scenes activity for 10 daily weather shows
Initiated contact with Cuban meteorologists via Canada during Hurricane Lili to gain first hand proprietary information before any other network
Established live interviews with chief government officials; often made use of by CNN
Ensured accuracy and timeliness of all broadcasts
WXIA-TV Atlanta, GA
Production Assistant 1/95 1/96
Worked in the control room producing live electronic graphics using Chyron Infinit.
Conducted primary investigative research with county government, local police, sheriffs and state police to assist in the release of a wrongly accused and imprisoned inmate.
Developed leadership skills by training all new production staff.
CNN Atlanta, GA
Video Journalist 6/92 12/94
Worked closely with producers to ensure precision in reporting top stories
Managed studio floor information exchange process
Responsible for directing Anchors in the studio as well as monitoring the tape playback process for accuracy
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Skills: |
Extensive experience with all Microsoft Office applications,
Windows, Minitab, Microsoft Project, and the Internet. Training includes: DMAIC greenbelt, DFSS marketing black belt, category management, real world negotiation, project management, Six Sigma Cockpit, International Business law.
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Education: |
EDUCATION
THUNDERBIRD, SCHOOL OF GLOBAL MANAGEMENT Glendale, AZ
MBA in International Management Concentration, Global Marketing 12/99
THE UNIVERSITY OF TEXAS Austin, Texas
Bachelor of Science in Radio-Television-Film 5/92
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Endorsements
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Laurie has received 1 endorsement.
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Laurie has endorsed 2 Members.
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Rank |
Title |
Location |
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8.361 |
Product Manager |
US-Texas-Austin |
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Details
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7.649 |
Product Marketing Executive/Business Development |
US-California-Silicon Valley/San Jose |
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Details
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Public Messages
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Date |
Message |
T. Kopec and Associates |
08.23.08 |
Hi Laurie and thanks for your interest in our Product Marketing Manager opportunity. Please provide me with a current Word resume for review. ~Tom "tomkopec@easystreet.net" |
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