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Title: |
Diector/VP Product Strategy or Product Management
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Location: |
US-Florida-Ft. Lauderdale
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Work History: |
--> More comprehensive work background available upon request <--
Citrix Systems, Inc. $1.4B global leader in application delivery infrastructure.
Sr. Director, Business Strategy – 2007 to 2008. Provided strategic planning leadership for $1B Virtual Solutions Group to sustain long-term competitive marketplace advantages. Conducted crucial research on technology, business, and market trends for key portfolio products, leading to development of five-year strategic plan and direction based on moving into new, adjacent markets that leveraged Citrix market position and channels. Crafted market expansion and refinement strategies for “Software as a Service” and orchestrated new go-to-market execution model. Developed industry partnership strategy.
Earlier – 1997 to 2007. Brought on board to help grow Citrix from $123M to current market leading position of $1.4B in revenues. Grew product assets that enabled worldwide expansion and sequentially doubled year-over-year revenues. Increased partners from 3600 to 6200+, servicing 200K+ global customers, including 100% of Fortune 100 companies and 99% of Fortune Global 500 companies.
Product Manager, Boundless Technologies – 1995 to 1997. Introduced new protocol, including marketing and pricing strategies, for highly efficient, low-cost access to corporate computing environments for $98M designer and manufacturer of computer terminals. Developed key strategic and tactical marketing alliances for network computer products. Facilitated major account management for AT&T, Lucent and NCR OEM products.
Began career with NCR, Inc., $6B worldwide corporation providing computer hardware, software and services, and progressed rapidly through multiple quality, technical, customer service, and product manager positions.
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Skills: |
Growth Strategies / Product Management / Market Research / Strategic Relationships / Global
Acquisitions & Integrations / Virtualization / New Markets / Pricing / Application Development
Proven leader of new virtualization and security products with track record for generating new revenue streams and improving profitability in very competitive, global computer hardware and software markets. Demonstrated success in creating and implementing winning product and operational strategies that maximized growth and market share. Successfully managed new high-value products from concept to high-growth results.
Led comprehensive research initiative to determine and set critical strategic direction.
Orchestrated aggressive business development program, growing revenues $450M in five years.
Introduced innovative, new product, leading to significant penetration of valuable security market.
Special Skills: Identifying and seizing new market opportunities. Leading executive planning at CTO, CEO and division levels. Building/mentoring professional teams to achieve targeted objectives. Developing key alliances. Analyzing market trends. Bringing new innovative products to global markets. Demonstrating visionary leadership.
SELECTED ACHIEVEMENTS
Led comprehensive research initiative to determine and set critical strategic direction. Multiple Citrix products needed clear strategic direction to keep engineering priorities focused on improvements and product revenues growing. Conducted extensive research on industry, partner, competitive and technology trends with industry leaders. Compiled information into set of recommendations presented to executive staff. Resulted in aggressive three to five year product roadmap of priorities and a set of architectural imperatives for the future.
Orchestrated aggressive business development program, growing Citrix revenues $450M in five years. Established ongoing reviews of all crucial elements of the business. Introduced dozens of new products or new versions of existing products. Maintained expenses within allocated budget. Improved employee competency through new training programs. Met all product launch deadlines with high quality standards.
Introduced innovative, new product, leading to significant penetration of valuable security market. Key strategic value offered to Citrix customers was secure access to company information resources. Orchestrated combination of products that worked together to create unique, differentiated product in the market. Created network access control called “SmartAccess,” protecting corporate networks by preventing vulnerabilities. Played major role in driving sales of higher, premium priced product. Recommended future acquisitions.
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Education: |
BA, Business Management, University of Phoenix.
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