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Title: |
Creative Marketing Director
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Location: |
US-Texas-Austin
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Work History: |
Employment
Marketing and Creative Experience
Freelance Marketing Consultant, Jun 2000 – Present
- Provide marketing expertise and advice
- Produce visual concepts and design.
- Write copy and edit online content.
- Develop and design websites.
First American, Managing Director of Marketing, Jun 2005 – Sep 2007
- Worked closely with business owners to develop marketing strategies and plans.
- Acted as brand leader by educating, supervising, and policing brand interpretations for the entire Mortgage Division with regard to internal and customer-facing communications.
- Directed ad agency, freelance artists, and developers in the proper implementation of brand strategy and usage.
- Coordinated creative management during special events and trade shows.
- Responsible for career development, mentoring and direction of four direct reports.
First American, Creative Director – Advertising/Creative Services, Oct 2003 – Apr 2006
- Led creative services team with three direct reports.
- Provided creative direction for entire corporation identity including flagship tradeshow booths, brochures, advertising, direct mail, and online properties.
- Managed designers, video producers, and freelance artists to complete company creative projects.
- Created and maintained vendor relationships.
First American, Art Director, Apr 2001 – Oct 2003
- Produced visual concepts and design.
- Developed multimedia projects.
- Responsible for pre-press process setup, quality check, and follow-through.
PricewaterhouseCoopers LLP, Graphics Specialist, Jan 1999 – Jun 2000
- Produced graphic and presentation design.
- Created and maintained vendor relationships.
- Educated in-house clients in use of company brand identity.
- Recreated documents to reflect new brand strategy.
- Responsible for pre-press process setup, quality check, and follow-through.
BlueWater Concepts, Graphic Artist, Feb 1993 – Jan 1999
- Responsible for content and placement of press releases as well as news, print and direct mail advertisements.
- Created training manuals for presentation-based instruction.
- Designed templates for electronic forms and manuals.
Other Experience
TBWA/Chiat/Day, New Media Manager Jun 1995 – Dec 1997
- Trained employees in the use of agency systems and software.
- Maintained legality for all agency software.
- Budgeted and purchased software for main and regional offices.
- Established guidelines for agency online presentations.
- Designed templates for electronic forms.
- Created presentation graphics and in-house displays.
- Produced and maintained company intranet and client web sites.
Future Marketing & Advertising, Copywriter, Jun 1991 – Feb 1993
- Responsible for written content and placement of newspaper ads.
The Trail, Writer, Jan 1989 – May 1991
- Wrote human interest stories and editorial opinions for a weekly newspaper.
- Produced page layouts and designed advertisements.
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Skills: |
- Excellent use of words and images to communicate.
- Strong computer skills with proficiency in graphic, business, Internet, and development software.
- Demonstrated experience in brand management, production, budgeting, and planning.
- Highly organized with the ability to multi-task and meet varying deadlines.
- In-depth knowledge of Macintosh and Windows platforms and troubleshooting for system, networking, and application software.
- Outstanding customer service skills developed during five years of help desk experience.
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Education: |
Degree: Bachelor of Arts, University of Puget Sound, 1991
Major: English
Emphases: Professional Writing and Creative Writing
Minor: Economics
GPA: 3.53 out of 4
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Endorsements
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Kalani has received 1 endorsement.
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Kalani has endorsed 3 Members.
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Rank |
Title |
Location |
Status |
Actions |
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7.631 |
Marketing Analyst |
US-Minnesota |
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Details
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5.735 |
Web Content Specialist |
US-Texas-Austin |
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Details
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5.733 |
Director |
US-Illinois-Chicago |
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Details
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Public Messages
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No public messages. |
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