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Professional Profile of Sandi -- Marketing Analyst
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Title:
Marketing Analyst

Location:
US-Minnesota

Work History:
SANDI KAY THOMPSON
4573 Cliff Ridge Court
Eagan, MN 55123
(651) 452-6780
skthompsonmn@msn.com

SUMMARY:
• Skilled professional with 11+ years experience in database management with extensive business analyst experience
• Experience writing technical procedures for the monitoring of regulatory compliance areas and database systems
• Process-driven with experience creating many systems that improve operational efficiency
• Strong communication skills with a strong aptitude for analytical and creative areas


PROFESSIONAL EXPERIENCE:
Thomson West Jan 08-present
Eagan, MN
Marketing Analyst

• Translate campaign brief requirements into campaign design specifications and utilize application tools to generate marketing lists
• Set up, maintain, and utilize campaign templates such as inclusion/exclusion templates, segment and channel contact optimization logic, etc.
• Work with team lead to understand campaign results and assist with campaign analysis. Analyze campaign history, response and other campaign-related data to determine the effectiveness of individual campaigns and marketing channels
• Identify and implement offer, format, creative, personalization, timing and channel tests
• Develop and maintain database of tests, results and future recommendations
• Perform ad hoc data quality reconciliation efforts related to plan and campaign management


The Hartford Oct 06-Dec 07
Maple Grove/Woodbury, MN
Business Analyst / Technical Writer
• Created system to track all monitoring in Hartford Life’s Regulatory Compliance program
• Developed tracking systems/databases for various audits based on federal, state and company rules and regulations creating and using Access databases
• Monitored and analyzed data to recognize trends and areas of concern
• Reported findings to Assistant Director of Regulatory Compliance
• Wrote technical procedures for monitoring of regulatory compliance areas and database systems
• Researched federal, state and company rules and regulations


Fiduciary Counselling, Inc. Nov 98-Sept 06
St. Paul, MN
Communications Coordinator / Staff Writer & Assistant Nov 00-Sept 06
• Managed customized Oracle company database from start of project and chaired Database and Communication Committees
• Wrote technical manuals and procedures for the database, included technical and functional procedures
• Analyzed data for statistical information in corporate communication and data accuracy
• Worked with business units to define system requirements and programmers for quality assurance testing; trained all employees on database functions to maximize business goals
• Oversaw all aspects of corporate communication, including general correspondence, mailing databases, directories, special events publicity, newsletters, process documentation, training materials, annual reports, writing/researching/editing publications, mail order logistics, online research, calendars, e-mail, presentations
• Organized and presented at biannual Client Liaison Committee and Board of Directors meetings
• Served as participatory member of Strategic Planning team
• Researched and recommended video conference equipment decision to company, provided Internet services, uploaded files to company website, arranged video conference services, and handled in-house photography and related services
continued


Staff Secretary Nov 98-Nov 00
• Responsible for form letters and mass mailings, as well making deposits; simultaneously filled in for President's Executive Secretary and the Human Resources Administrator


National Minerals Corporation Feb 94-Jun 98
Eagan, MN
QA / QC Technician May 97-Jun 98
• Conducted complex testing involving pastes, mortars and slurries, in compliance with ASTM standards
• Selected for terminal production management training
• Managed various lab and other projects with responsibility for documentation and reporting
• Responsible for Quality Assurance and Quality Control for product shipped nationwide

Marketing / QA / QC Assistant Nov 96-May 97
• Compiled and distributed tonnage reports to all managers
• Responsible for inventory control, customer and utility relations, and accounts receivable

Administrative Assistant Feb 96-Nov 96
• Provided service to executive, technical, sales, transportation, and accounting departments in the corporate office
• Constructed and maintained various databases, prepared PowerPoint presentations, and maintained Quality Assurance program for corporate office, as well as general office management responsibilities
• Planned and organized company activities
• Responsible for additional QA/QC duties, including product testing and overseeing Quality Control procedures

Receptionist / Secretary Feb 94-Feb 96
• Performed general clerical duties


Office Enterprises, Inc. Feb 93-Jan 94
Roseville, MN
Administrative Assistant
• Worked as support staff for various small- to medium-sized associations and businesses
• Responsibilities included answering a 30-line switchboard, typing documents, processing checks, writing press releases, proofreading newsletters, administering testing for employment agencies, and assisting with mailings and membership drives




Skills:
TECHNICAL SKILLS:
Windows 95/NT/2000, QDOS, dbase, WordPerfect, PageMaker, Microsoft Word, Publisher, PowerPoint, Corel Draw, Access, Adobe Acrobat, Illustrator, Quark Xpress, Excel, Lotus 1-2-3, Lotus Notes, PhotoShop, Outlook, Project, SPSS, SQL, Business Objects, Affinium, Noosh

Education:
EDUCATION:
Bethel University – St. Paul, MN
Masters in Business Administration, expected completion date December 2008

Northwestern College – St. Paul, MN
Bachelor of Science Degree in English, Concentration in Writing; Minor in Chemistry






Endorsements
Sandi has received 2 endorsements.
Sandi has endorsed 0 Members.
Endorsements Received All Endorsements Endorsements Given
  Rank Title Location Status Actions
8.092 Creative Marketing Director US-Texas-Austin Details
1.005 Project Manager US-Arizona-Tucson Details
No endorsements.



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